This time I will do a case study here so that you truly understand the concerned money making model and can go for similar internet marketing  model to make money online. What I am going to tell you today is, how an affiliate site is making money using completely ethical and replicable techniques. So let us get started with the case study.

The website in question is BowtrolCleanseReviews.Org

Let me tell you something about what exactly is Bowtrol. Bowtrol is a product for colon cleansing. Now try to understand the money making model. The website mentioned above is not the official Bowtrol product site. It’s an affiliate site and ranks in search engine (Google) for the keyword “Bowtrol Review”. This site makes money when somebody goes to the official Bowtrol product site through the affiliate link placed at different positions and purchases the product. Amount of money the site earns depends upon the commission structure the official site/ product owner is offering. So the money making model is Affiliate Marketing.

As you might be knowing that selection of keywords has got lot to do with your online success as a whole, you need to understand the psychology of searchers in order to select killer keywords. Even before you open up a Keyword Research Software, you need to think about what could be your potential profitable keywords which get searched by potential buyers.

Mind you, the website owner did not select colon cleansing as a keyword because this is not a targeted keyword for affiliate site at all. Those who search with a keyword phrase like ” colon cleansing” are mostly seeking information on the same and not likely to buy anything. He didn’t even target a keyword like ” colon cleansing products” because, somebody who likes to compare different products on colon cleansing would search with this type of keywords. After the searcher is done with comparing and convinced with the utility of a product like Bowtrol, he would then search for keyword like “Bowtrol Review” to know what other users have to say about the product he is likely to buy.

This is the very reason the webmaster targeted “Bowtrol Review to be a Keyword. We call these keywords   Buyers Keywords.

Potential buyers always seek for unbiased reviews. So it is never recommended to write lies just because you have a chance to make money. Lot of marketers lose their reputation and credibility this way. It’s recommended that you use the product or closely watch someone who is using the product and write honest reviews which will convert the searcher to a buyer. Mind you, the searcher came to the affiliate site with a open to buy attitude because he reached the site searching with a buyers keyword. The work of a review site is to let him know the value he is going to get in exchange of his money so that his open to buy attitude transfers into a buying decision. In this particular case the review is good enough to convince people to take action.

Notice that there are four links to the official Bowtrol site with call to action signals so that people take action quickly.

See, I did not mean you have to go for this particular keyword only. You can find millions of buyers keyword for different product/services and go for them. Opportunities are endless. And I mean every word of it.