Samsung Introduces REX, a new series of Smart feature phones, that provides next generation mobile experience for all

Global launch of the REX series in India

New Delhi, India – February 14, 2013 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the launch of REX, a new series of Smart feature phones that combine intelligence and capability to deliver an accessible, next-generation mobile experience for all Indian users.

The Samsung REX series consists of four devices; REX 90, REX 80, REX 70 and REX 60. Each device has been tailored to give users access to a variety of unique features that have been developed to enhance their day-to-day needs and lifestyles, whatever their budget. Prices range from Rs 4280/- to Rs 6490/-

“Feature phones continue to represent a large opportunity for mobile handset makers, especially in emerging markets. IHS estimates that there will be 653 million feature and entry-level mobile phones shipped globally in 2013,” said Ian Fogg, Senior Principal Analyst, Mobile and Telecommunications Research at IHS. “Entry-level smartphones must compete with ever smarter feature phones that offer many of the same social network, games, and mobile Internet benefits as smartphones at a very compelling price.”

A clear indication of Samsung’s commitment to pioneering affordable mobile communication growth across the emerging markets, REX devices have the intuitive intelligence to drive the ‘new normal’ in future smart feature phone development.

“As the number one mobile leader and innovator we are committed to developing the best possible mobile solutions to suit all lifestyles and budgets, which is why we’re so excited to launch the REX series across a number of the world’s fastest growing markets” said J.K Shin, President and Head of IT & Mobile Communications Division at Samsung Electronics.

“REX devices are designed to seamlessly prioritize and consolidate the essential mobile functions that matter most to customers across diverse markets, the result is the ultimate end-to-end mobile experience that is making intelligent living affordable for all.”

The REX series are being launched globally from India. Ms. Younghee Lee, Executive Vice President, Global Marketing, Mobile Communications Business, Samsung Electronics Global HQ who joined for the India launch of the REX series stated, “ We’ve chosen India for our launch because India is in so many ways at the center of the economic and technology trends that are reshaping our world. More people here, and everywhere, want innovations that will improve their lives. At Samsung, we are committed to bringing everyone the innovation and excitement they want. And the REX series that we are launching today is an example of what we call “people inspired innovation.”

States Mr. B.D Park, President & CEO, South West Asia HQ, Samsung Electronics, “The REX series have been developed in India and will be introduced across a number of the world’s fastest growing markets from India. We have tremendous confidence that the REX series will allow us to connect with the huge base of young Indians who are looking for Smart Solutions. Further, the REX series are packed with content and applications that cater to the demands of Indian consumers. With Samsung REX, we are opening a whole new world for consumers and hence the tagline ‘Now your world is Open’.

Merging advanced functionality & intuitive usability, the REX series delivers practical solutions to complement daily mobile needs. Its responsive High Resolution touch-screen & smart user interface are designed to deliver a simpler, intelligent user experience for those whom the essentials matter most.

Intelligent Design – Intuitive and Easy Full Touch UI

The simple, user-friendly Touchwiz interface gives possibly the smartest & smoothest usage experience available. The option of up to 8 homescreens enables rich customisation for direct one touch access to favourite apps, buddies, social networks & widgets. Menu choices are organized into icons arranged 4×4 on the large display for an easy glance view. Quick Panel again gives one touch access to connectivity controls like Bluetooth & WiFi as well as mail & message notifications.

Stylish and Compact

The curved design of the Samsung REX is inspired by the aesthetics of nature. Its compact size & slimness give users a comfortable grip and allow convenient one-hand operation. The brushed metal frame, organic nature-inspired design and delicate back cover create a modern, sophisticated look that will fit perfectly with your professional life.

Simply Connected – Smart Dual SIM

Customers who want to keep their personal and work calls separate will enjoy the convenience of Dual SIM on the Samsung REX, offering the functionality of having two phones with just one mobile unit. To ensure no calls are missed, Smart Dual SIM allows you to receive calls on one SIM even when you are on the phone using the other. Also, the feature of ‘True Hot Swap’ (in Rex 70 & 90) improves regular SIM Hot Swap by allowing SIM changes without restarting or even having the other SIM in place.. Ideal for business trips to different coverage areas, or for those wanting more flexibility between calling plans, the Smart Dual SIM feature puts you in control of your mobile experience.

More Entertaining – Essential mobile intelligence

Featuring all the essentials for an intelligent mobile experience, the Samsung REX series guarantees fast web browsing and app support through Opera Mini. Even your conversations don’t need to pause for a minute with access to full social networking and messaging, including the cross-platform ChatON, which means you’re always connected with your friends.

Samsung REX users in India can also access some very useful apps available on the Samsung App store for free. These apps range from popular apps like ngpay, ebay, OLX, and Quikr, to a naukri.com , shaadi.com and VuClip, to name just a few.

The REX series is being launched with a very attractive Tata Docomo offer, which gives double the data to consumers, on all standard data recharges until Aug 31, 2013.

For further information, please visit www.samsungmobilepress.com.

Notes to Editors

Product Specifications

Rex 60

· 7.1cm (2.8”) responsive QVGA Display

· Smart Dual SIM & Upto 15hrs Talktime

· Touchwiz UI with 8 customizable homescreens

· 1.3MP Camera

· Preloaded Applications –

o Facebook & Twitter

o Activesync: Push Mail with Contact & Calendar Sync

o Opera Mini Browser

o 10 Full Version Gameloft Games

o 9 Regional Language support

o Messengers: ChatON, Yahoo, GTalk & Facebook ChatFree Games, Music & Apps from Samsung App store

Rex 70

· 7.62cm (3”) Capacitive QVGA Display

· Smart Dual SIM & True Hot Swap

· Touchwiz UI with 8 customizable homescreens

· 2MP Camera & Upto 13hrs Talktime

· Preloaded Applications –

o Facebook & Twitter

o Activesync: Push Mail with Contact & Calendar Sync

o Opera Mini Browser

o 10 Full Version Gameloft Games

o 13 Regional Language support

o Messengers: ChatON, Yahoo, GTalk & Facebook Chat

· Free Games, Music & Apps download from Samsung App store

Rex 80

· 7.62cm (3”) Capacitive QVGA Display

· Smart Dual SIM & Upto 14.7hrs Talktime

· Touchwiz UI with 8 customizable homescreens

· WiFi (802.11b/g/n) & 3MP Camera

· Preloaded Applications –

o Facebook & Twitter

o Activesync: Push Mail with Contact & Calendar Sync

o Opera Mini Browser

o 10 Full Version Gameloft Games

o 9 Regional Language support

o Messengers: ChatON, Yahoo, GTalk & Facebook Chat

· Free Games, Music & Apps download from Samsung App store

Rex 90

· 8.89cm (3.5”) Capacitive HVGA Display

· Smart Dual SIM & True Hot Swap

· Touchwiz UI with 7 customizable homescreens

· WiFi (802.11b/g/n) & 3.2MP Camera

· Up to 15hrs Talktime

· Preloaded Applications –

o myMovies, myMobileTV & myStation

o Facebook & Twitter

o Activesync: Push Mail with Contact & Calendar Sync

o Opera Mini Browser

o 11 Regional Language support

o Messengers: ChatON, Yahoo, GTalk & Facebook Chat

· Free Games, Music & Apps download from Samsung App store

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.